# Website Performance Analysis

## Executive Summary

Your website has **several critical performance issues** that need to be addressed. The current setup prioritizes development convenience over user experience, resulting in slower load times, higher bandwidth usage, and poor Core Web Vitals scores.

**Overall Performance Grade: C- (Needs Improvement)**

---

## Critical Issues (High Priority)

### 1. **Image Optimization Disabled** ⚠️ CRITICAL
**Location:** `next.config.mjs:7`
```javascript
images: {
  unoptimized: true,  // ❌ This disables Next.js image optimization
}
```

**Impact:**
- Images are served at full resolution without compression
- No automatic WebP/AVIF format conversion
- No responsive image sizing
- Significantly larger page sizes (often 2-5x larger than needed)
- Slower page loads, especially on mobile

**Recommendation:** Remove `unoptimized: true` and enable Next.js image optimization

---

### 2. **Excessive Client-Side Data Fetching** ⚠️ CRITICAL
**Affected Components:**
- `navbar.tsx` - Fetches logo on client
- `main-hero.tsx` - Fetches content on client
- `hero-section.tsx` - Fetches content on client
- `testimonials.tsx` - Fetches testimonials on client
- `trusted-by.tsx` - Fetches logos on client
- `footer.tsx` - Fetches logo and social icons on client

**Impact:**
- **6+ separate API calls** on every page load
- No server-side rendering benefits
- Slower Time to First Contentful Paint (FCP)
- Poor Largest Contentful Paint (LCP) scores
- Content flashes/flickers as data loads
- Higher server load

**Recommendation:** Move data fetching to server components or use Next.js API routes with proper caching

---

### 3. **Using Regular `<img>` Tags Instead of Next.js `<Image>`** ⚠️ HIGH
**Locations:**
- `navbar.tsx:79` - Logo image
- `testimonials.tsx:183` - Avatar images
- `trusted-by.tsx:147` - Logo images

**Impact:**
- No automatic lazy loading
- No responsive image sizing
- No blur placeholder support
- Missing performance optimizations

**Recommendation:** Replace all `<img>` tags with Next.js `<Image>` component

---

### 4. **No Lazy Loading for Below-the-Fold Content** ⚠️ HIGH
**Impact:**
- All components load immediately, even if not visible
- Unnecessary JavaScript execution
- Slower initial page load

**Recommendation:** Implement dynamic imports with `next/dynamic` for below-the-fold components

---

### 5. **Heavy Animation Library (Framer Motion)** ⚠️ MEDIUM
**Location:** Multiple components using `framer-motion`

**Impact:**
- Large JavaScript bundle (~50-70KB gzipped)
- Animation code executes on every page load
- Can cause layout shifts

**Recommendation:** 
- Consider lighter alternatives for simple animations
- Or lazy load animation components
- Use CSS animations where possible

---

## Moderate Issues

### 6. **No API Response Caching Strategy**
**Impact:**
- Every page load makes fresh API calls
- Higher server load
- Slower response times

**Recommendation:** Implement proper caching headers and Next.js `revalidate` options

---

### 7. **Multiple API Calls Could Be Combined**
**Impact:**
- Network overhead from multiple requests
- Slower overall data loading

**Recommendation:** Create a single API endpoint that returns all page data, or use parallel fetching with proper caching

---

### 8. **No Error Boundaries**
**Impact:**
- If one component fails, entire page can crash
- Poor user experience

**Recommendation:** Add React error boundaries

---

## Performance Metrics (Estimated)

Based on current implementation:

| Metric | Current | Target | Status |
|--------|---------|--------|--------|
| **First Contentful Paint (FCP)** | ~2.5-3.5s | <1.8s | ❌ Poor |
| **Largest Contentful Paint (LCP)** | ~4-6s | <2.5s | ❌ Poor |
| **Time to Interactive (TTI)** | ~5-7s | <3.8s | ❌ Poor |
| **Total Blocking Time (TBT)** | ~800-1200ms | <200ms | ❌ Poor |
| **Cumulative Layout Shift (CLS)** | ~0.1-0.2 | <0.1 | ⚠️ Needs Work |
| **Bundle Size** | ~500-700KB | <300KB | ❌ Large |

---

## Recommended Improvements (Priority Order)

### Phase 1: Critical Fixes (Immediate Impact)

1. **Enable Image Optimization**
   - Remove `unoptimized: true` from `next.config.mjs`
   - Replace all `<img>` tags with Next.js `<Image>`
   - Add proper `width`, `height`, and `alt` attributes
   - Use `priority` prop for above-the-fold images only

2. **Convert to Server Components**
   - Move data fetching to server components
   - Use async/await in server components
   - Keep client components only for interactivity

3. **Implement Lazy Loading**
   - Use `next/dynamic` for below-the-fold components
   - Add `loading="lazy"` for images below the fold

### Phase 2: Optimization (High Impact)

4. **Optimize API Calls**
   - Combine multiple API calls where possible
   - Implement proper caching with `revalidate`
   - Use Next.js API routes for data aggregation

5. **Reduce JavaScript Bundle**
   - Code split heavy dependencies
   - Lazy load Framer Motion
   - Tree-shake unused code

6. **Add Loading States**
   - Implement proper loading skeletons
   - Prevent layout shifts during data loading

### Phase 3: Advanced Optimizations

7. **Implement ISR (Incremental Static Regeneration)**
   - Pre-render pages at build time
   - Revalidate in background

8. **Add Service Worker / PWA**
   - Cache static assets
   - Offline support

9. **Optimize Fonts**
   - Use `next/font` for font optimization
   - Preload critical fonts

---

## Quick Wins (Can Implement Today)

1. ✅ Enable image optimization (5 min)
2. ✅ Replace `<img>` with `<Image>` (30 min)
3. ✅ Add `loading="lazy"` to below-the-fold images (10 min)
4. ✅ Add `priority` to hero images (5 min)
5. ✅ Implement dynamic imports for below-the-fold components (30 min)

**Estimated Time:** ~1.5 hours
**Expected Improvement:** 30-40% faster page loads

---

## Testing Recommendations

After implementing fixes, test with:
- **Lighthouse** (Chrome DevTools)
- **PageSpeed Insights** (Google)
- **WebPageTest**
- **Next.js Analytics** (already installed)

Target scores:
- Performance: 90+
- Accessibility: 95+
- Best Practices: 95+
- SEO: 95+

---

## Conclusion

Your website needs **significant performance improvements**. The good news is that most issues are fixable with relatively straightforward changes. The biggest wins will come from:

1. Enabling image optimization
2. Moving to server-side data fetching
3. Implementing lazy loading

Would you like me to implement these improvements?


