diff --git a/Channel-Backend/src/services/auth.service.ts b/Channel-Backend/src/services/auth.service.ts
index 5ebbe8b..4c0f201 100644
--- a/Channel-Backend/src/services/auth.service.ts
+++ b/Channel-Backend/src/services/auth.service.ts
@@ -441,6 +441,7 @@ export class AuthService {
         mfaEnabled: true,
         organizationId: true,
         onboardingStatus: true,
+        partnerGroup: true,
         createdAt: true,
         updatedAt: true,
         assignedNdaId: true,
@@ -472,6 +473,7 @@ export class AuthService {
             mfaEnabled: true,
             organizationId: true,
             onboardingStatus: true,
+            partnerGroup: true,
             createdAt: true,
             updatedAt: true,
             assignedNdaId: true,
diff --git a/Channel-Frontend/src/pages/AssetsPage.tsx b/Channel-Frontend/src/pages/AssetsPage.tsx
index dbcbb29..8946420 100644
--- a/Channel-Frontend/src/pages/AssetsPage.tsx
+++ b/Channel-Frontend/src/pages/AssetsPage.tsx
@@ -1,7 +1,7 @@
 import { useState, useEffect } from "react";
 import { motion } from "framer-motion";
 import type { Variants } from "framer-motion";
-import { UploadCloud, Search, File, CheckCircle, Share2, Folder } from "lucide-react";
+import { UploadCloud, Search, File, CheckCircle, Share2, Folder, Sparkles } from "lucide-react";
 import { useAuthStore } from "../hooks/use-auth";
 import { axiosInstance } from "../services/axios";
 import {
@@ -97,12 +97,13 @@ export const AssetsPage = () => {
       setAssets(assetsData);
       setSelectedAssetIds([]);
 
+      // Load groups for both ADMIN (for managing) and PARTNER (for recommendations)
+      const groupsData = await getAssetGroups();
+      setGroups(groupsData);
+
       if (user?.role === "ADMIN") {
         const orgsData = await getOrganizations();
         setOrganizations(orgsData);
-        
-        const groupsData = await getAssetGroups();
-        setGroups(groupsData);
       }
     } catch (err) {
       console.error("Failed to fetch assets data", err);
@@ -366,6 +367,24 @@ export const AssetsPage = () => {
     </div>
   );
 
+  // Find recommended assets based on user's partnerGroup matching any AssetGroup.name
+  const recommendedGroup = user?.partnerGroup && user.role === "PARTNER_USER"
+    ? groups.find(g => g.name.trim().toLowerCase() === user.partnerGroup?.trim().toLowerCase())
+    : null;
+  
+  // Only recommend assets that the partner actually has permission to access
+  const recommendedAssets = recommendedGroup
+    ? recommendedGroup.assets.filter(recAsset => 
+        assets.some(allAsset => allAsset.id === recAsset.id)
+      )
+    : [];
+
+  const showRecommendations = 
+    user?.role === "PARTNER_USER" && 
+    recommendedAssets.length > 0 && 
+    searchQuery === "" && 
+    selectedCategory === "ALL";
+
   return (
     <PageLayout header={headerNode} toolbar={toolbarNode}>
       <div className="p-5 flex-1 min-h-0 overflow-y-auto">
@@ -373,43 +392,101 @@ export const AssetsPage = () => {
           <div className="py-20 flex justify-center items-center">
             <div className="w-8 h-8 border-4 border-ink-900/30 border-t-ink-900 rounded-full animate-spin" />
           </div>
-        ) : filteredAssets.length === 0 ? (
-          <div className="py-12 text-center bg-ink-0 border border-ink-200 rounded-xl">
-            <File className="w-12 h-12 text-ink-300 mx-auto mb-4" />
-            <h3 className="text-lg font-bold text-ink-900">No assets found</h3>
-            <p className="text-ink-500 text-sm mt-1">
-              There are no assets matching your criteria.
-            </p>
-          </div>
         ) : (
-          <motion.div
-            variants={containerVariants}
-            initial="hidden"
-            animate="show"
-            className="grid grid-cols-1 md:grid-cols-2 xl:grid-cols-4 gap-4 items-start"
-          >
-            {filteredAssets.map((asset) => (
-              <motion.div key={asset.id} variants={itemVariants} className="relative h-[410px] w-full flex flex-col">
-                <AssetCard
-                  asset={asset}
-                  user={user}
-                  activeMenuId={activeMenuId}
-                  setActiveMenuId={setActiveMenuId}
-                  onViewDetails={openDetailsModal}
-                  onEdit={openEditModal}
-                  onShare={openShareModal}
-                  onDelete={handleDeleteAsset}
-                  onOpenViewer={openViewerModal}
-                  onDownload={handleDownload}
-                  onRequestDownload={handleRequestDownload}
-                  isSelected={selectedAssetIds.includes(asset.id)}
-                  onToggleSelect={handleToggleSelectAsset}
-                  isExpanded={expandedAssetId === asset.id}
-                  onToggleExpand={() => setExpandedAssetId(expandedAssetId === asset.id ? null : asset.id)}
-                />
+          <>
+            {showRecommendations && (
+              <div className="mb-8 p-6 bg-gradient-to-r from-ink-950 via-slate-900 to-ink-950 border border-ink-800 rounded-2xl relative overflow-hidden shadow-xl">
+                <div className="absolute top-0 right-0 w-64 h-64 bg-ink-800/10 rounded-full blur-3xl -mr-16 -mt-16 pointer-events-none" />
+                <div className="flex flex-col md:flex-row md:items-center justify-between gap-4 relative z-10 mb-6">
+                  <div>
+                    <div className="inline-flex items-center gap-1.5 px-3 py-1 rounded-full bg-amber-500/10 border border-amber-500/20 text-xs font-bold text-amber-400 uppercase tracking-wider mb-3">
+                      <Sparkles className="w-3.5 h-3.5 animate-pulse" />
+                      <span>Curated for {user?.partnerGroup}</span>
+                    </div>
+                    <h2 className="text-2xl font-bold text-ink-0 font-sans tracking-tight">Recommended for You</h2>
+                    <p className="text-slate-400 text-sm mt-1 max-w-xl">
+                      Hand-picked digital assets, guides, and templates selected specifically for your partner category.
+                    </p>
+                  </div>
+                </div>
+                
+                {/* Grid of Recommended Assets */}
+                <motion.div
+                  variants={containerVariants}
+                  initial="hidden"
+                  animate="show"
+                  className="grid grid-cols-1 md:grid-cols-2 xl:grid-cols-4 gap-4"
+                >
+                  {recommendedAssets.map((asset) => (
+                    <motion.div key={`rec-${asset.id}`} variants={itemVariants} className="relative h-[410px] w-full flex flex-col bg-slate-950/40 rounded-xl overflow-hidden border border-slate-800/60 shadow-lg">
+                      <AssetCard
+                        asset={asset}
+                        user={user}
+                        activeMenuId={activeMenuId}
+                        setActiveMenuId={setActiveMenuId}
+                        onViewDetails={openDetailsModal}
+                        onEdit={openEditModal}
+                        onShare={openShareModal}
+                        onDelete={handleDeleteAsset}
+                        onOpenViewer={openViewerModal}
+                        onDownload={handleDownload}
+                        onRequestDownload={handleRequestDownload}
+                        isSelected={selectedAssetIds.includes(asset.id)}
+                        onToggleSelect={handleToggleSelectAsset}
+                        isExpanded={expandedAssetId === asset.id}
+                        onToggleExpand={() => setExpandedAssetId(expandedAssetId === asset.id ? null : asset.id)}
+                      />
+                    </motion.div>
+                  ))}
+                </motion.div>
+              </div>
+            )}
+
+            {showRecommendations && (
+              <div className="mb-6">
+                <h3 className="text-sm font-bold text-ink-500 uppercase tracking-wider">All Resources</h3>
+              </div>
+            )}
+
+            {filteredAssets.length === 0 ? (
+              <div className="py-12 text-center bg-ink-0 border border-ink-200 rounded-xl">
+                <File className="w-12 h-12 text-ink-300 mx-auto mb-4" />
+                <h3 className="text-lg font-bold text-ink-900">No assets found</h3>
+                <p className="text-ink-500 text-sm mt-1">
+                  There are no assets matching your criteria.
+                </p>
+              </div>
+            ) : (
+              <motion.div
+                variants={containerVariants}
+                initial="hidden"
+                animate="show"
+                className="grid grid-cols-1 md:grid-cols-2 xl:grid-cols-4 gap-4 items-start"
+              >
+                {filteredAssets.map((asset) => (
+                  <motion.div key={asset.id} variants={itemVariants} className="relative h-[410px] w-full flex flex-col">
+                    <AssetCard
+                      asset={asset}
+                      user={user}
+                      activeMenuId={activeMenuId}
+                      setActiveMenuId={setActiveMenuId}
+                      onViewDetails={openDetailsModal}
+                      onEdit={openEditModal}
+                      onShare={openShareModal}
+                      onDelete={handleDeleteAsset}
+                      onOpenViewer={openViewerModal}
+                      onDownload={handleDownload}
+                      onRequestDownload={handleRequestDownload}
+                      isSelected={selectedAssetIds.includes(asset.id)}
+                      onToggleSelect={handleToggleSelectAsset}
+                      isExpanded={expandedAssetId === asset.id}
+                      onToggleExpand={() => setExpandedAssetId(expandedAssetId === asset.id ? null : asset.id)}
+                    />
+                  </motion.div>
+                ))}
               </motion.div>
-            ))}
-          </motion.div>
+            )}
+          </>
         )}
       </div>
 
diff --git a/Channel-Frontend/src/types/auth.ts b/Channel-Frontend/src/types/auth.ts
index 255e763..76c8f0e 100644
--- a/Channel-Frontend/src/types/auth.ts
+++ b/Channel-Frontend/src/types/auth.ts
@@ -4,6 +4,7 @@ export interface User {
   role: 'ADMIN' | 'PARTNER_USER';
   organizationId: string | null;
   onboardingStatus?: string;
+  partnerGroup?: string | null;
 }
 
 export interface AuthResponse {